For the first time, the fashion label Vans has appointed an artistic director: the musician Sza.
The Grammy award winner will be responsible for new campaigns and exclusive collections, the statement says. Vans praises Sza for her cross -genre sound and her radical authenticity. She challenges fashion codes and cultural expectations and encouraged young people to write their own history. This is exactly what makes them embodied ‘off the wall’, Vans’ credo for creative freedom and self -acceptance.
“I feel free at Vans,” said Sza in the message. “I’ve been wearing Knu Skools and other models for years. They have always had an ethos that I can use to identify.” For them, joy, community, creativity and fashion go hand in hand. It is still about humanity, culture and connection. Curiosity and courage are the best medicine against uncertainty, and Vans breathe this lifestyle.
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