Rob Jetten has been announced as one of the candidates of the viewing figure hit De Slimste Mens, which is broadcast before the elections. How does the D66 leader manage that?
The smartest person will not return to the Lome cucumber time for the first time this year, but in September: exactly in the run -up to the elections on October 29. A favorable timing for those who can still use some broadcasting time. On the list of candidates: D66 leader Rob Jetten. And that is striking, says Tina Nijkamp.
Salient
A program that always pulls one and a half million viewers in the lap is not wrong if you are in election time. With a little luck, it is a week-long PR round for Rob, free and for nothing on prime time. “Just before and in the middle of the election time, that is free broadcasting time for D66,” said Tina on her analysis canal.
Tina thinks it is very ‘salient’ that Rob is offered so much airtime by the program, which is being presented for the first time this year by Herman van der Zandt. “Certainly if he is in it many episodes. And that is probably there.”
Partial
Doubtful, says Tina. “Should KRO-NCRV (nowadays also known as a climate broadcaster) have had to cooperate with this? Is that possible as a public broadcaster? Also as a NPO? Especially after the Sigrid Kaag-Docu state.”
However, the first recordings of De Slimste Mens were already on 23 May. “The cabinet only fell on 3 June. Rob Jetten and D66 therefore unexpectedly fell with their nose in the butter. Because: the KRO-NCRV and the makers of course did not know and could not know that the cabinet was going to fall.”
Before or after
According to Tina, the question remains: Had Rob his first recording day before or after Val Cabinet? That question has also been answered. “The cabinet fell to the smartest during participation Rob Jetten and they even adjusted the recording schedule. Because Rob had to be in The Hague.”
“Now indeed remember a post of the smartest that they were unexpectedly looking for the public in connection with a new recording date. So it was.”