The women’s fashion brand More & More clearly expanded its inpatient presence in Austria and opened five new locations within one month. The openings in July 2025 took place in strategically selected, high -frequency locations: Stadtgalerien Schwaz, Mariahilfer Straße in Vienna, Murpark Graz, Fischapark Wiener Neustadt and Atrio Villach.
These new openings complement the locations opened in Graz and in the Auhof Center in the spring and increase the total number of branches in Austria to twelve. The expansion underlines the commitment of more & more to strengthen direct contact points to customers in important regional markets and to ensure a uniform brand experience throughout the country.
In each branch, customers can find updated collections with versatile outfits, modern business fashion and high-quality casual looks. The range combines premium materials with clear cuts, while the More & More Green ™ line integrates sustainably produced styles firmly into the core range. An established NOS system (Never Out of Stock) and flexible fast delivery programs ensure optimal product availability in accordance with current trends.
About more & more
More & More was founded in Munich in 1982, operates over 60 branches internationally and works closely with the parent company Cemsel Tekstil in Istanbul to design and offer twelve collections in sizes 32/34 to 46 annually.
With this expansion, more & more continues to be aimed at a customer group that is not defined by their age, but by a confident and positive attitude to life, and offers fashion that underlines individuality and style in every situation.