The Japanese sporting goods brand Asics were able to significantly increase its sales in the EMEA region in the second quarter of the current financial year. The proceeds in Europe, the Middle East and Africa had exceeded the level of the same period last year by 26.6 percent, the company said on Wednesday. Accordingly, the brand achieved growth in all regions, product categories and sales channels.
In wholesale, sales in EMEA are growing by almost 37 percent
The ASICS EMEA wholesale business developed above average dynamically with a sales increase of 36.8 percent. This was not least due to strong increases in northwestern Europe (+58.4 percent), Northeastern Europe (+36.6 percent) as well as on the Iberian peninsula and in Italy (+28.8 percent).
Among the product categories, the areas of sports style (+52.9 percent) and Core Performance Sports (+40.6 percent) achieved the highest growth rates in the second quarter. Asics also remained “the undisputed market leader in the premium segment of performance running in Europe”.
Carsten Unlockaun, the CEO of Asics EMEA, was satisfied with the current development. “The results of this quarter show how much our brand is growing throughout Europe,” he said in a statement. “Thanks to the quality of our products, the strength of our brand and the motivated team in the entire EMEA region, we were able to make progress in every category and channel.”
The parent company increases its annual forecasts
Not least because of the recently strong growth in Europe, the parent company ASICS CORPORATION raised its annual forecasts on Wednesday. The management now expects global sales of 800 billion Japanese yen (4.63 billion euros) for 2025. Previously, 780 billion Japanese yen had been expected.
The goal for the operational result was raised from 120 billion Japanese Yen to 136 billion Japanese yen, the forecast for the net profit, which had previously been 78 billion of Yen, is now 87 billion of Japanese yen. The increase was justified with the positive sales development in the first half of the year and an improvement in the gross margin.