For years, Princess Alexia was the royal eye -catcher: glamor, fashion and just enough bravado to press Amalia in the scenes. But now, according to Story, she consciously seems to have to take a step back …
Princess Alexia (20) managed to play in the spotlight for years. German and British magazines called her ‘a top model’, the British magazine Tatler crowned her ‘queen of the London scene’ and in the Netherlands she often stole the fashion image of her older sister. But that time seems to be over, because there is according to Story Something striking.
Shift
According to image coach Zabeth van Veen, there is a conscious shift: Alexia is slowly disappearing to the background to make room for crown princess Amalia (21). After all, she must now present herself as a future queen, and that is easier without a sister who attracts all the attention.
Zabeth says in the magazine: “In the Netherlands, Alexia still spent our crown princess with her appearance a year ago, but she gradually gets more a role in the background. That seems like a conscious assignment.”
Brighter
The reason for this is very clear, says Zabeth. “The 21-year-old Amalia, who is becoming more radio and fashion-wider in public, can develop itself into Queen in this way. That now seems more important than ever!”
However, visibility is not without risk. “Because of the current time, Amalia is more vulnerable than previous crown princesses now that everyone with a smartphone is playing for press photographer. Online photos keep haunting her. That is why it is extra important to make good choices as quickly as possible to create a solid picture of Amalia.”
PR-shift
For Alexia that means: fewer official performances, more London, and for the time being no headlines that overshadow Amalia. According to Zabeth, the palace seems satisfied with this division of roles: the crown princess as the main character, the sister as a silent reserve.
Royalty connoisseur Justine Marcella concludes: “However, I fear that the only pitfall for Amalia is dating. That can be complicated and cause difficulties. We have seen that in the past. Beatrix fell in love with a German. (…) I am very curious how that will go with Amalia.”

