The French women’s fashion brand NAF NAF, known from the 1990s, was partially taken over by the Groupe Beaumanoir on Thursday. This emerges from a court decision that is available to the AFP news agency. Previously, the company was in insolvency proceedings.
The Groupe Beaumanoir, which includes the brands Caroll, Bonobo, Cache Cache, Morgan, Sarenza, takes over the NAF NAF brand and around 300 of the currently around 600 employees. Twelve of the 102 existing boutiques will also be taken over, but will be operated under the own brands of the Groupe Beaumanoir in the future. NAF NAF had come into insolvency proceedings in May last year due to “liquidity problems”, as can be seen from the decision of the Bobigny (Seine-Saint-Denis) trade court.
Out of a total of five applicants: In the inside, two had seriously tried to take part: the Amoniss group, owner of the Pimkie brand, and the Groupe Beaumanoir. Amoniss had offered to take over 185 employees and pass on 26, as can be seen from the court decision. However, the court rejected Amoniss’s offer on Thursday. The group is “in a protective procedure since October 2024 and therefore” a financial weakness “. The Groupe Beaumanoir, on the other hand, has “a solid financial situation”, the court said. This is expressed in “a positive equity of 365 million euros” and “a liquidity of 187 million euros”.
Specifically, the Groupe Beaumanoir takes over 55 employees: inside and offers 253 further places.
This article was used with digital tools translated.
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