Ralph de Geus will no longer become part of a possible next chapter by Balr. be. The Dutch brand had filed for bankruptcy in mid -July and has been working on the company’s resumption since then. In a LinkedIn post, de Geus now announces its final farewell to the label. It is not yet clear whether a restart of the brand has finally failed.
De Geus had Balr. Founded with Demy de Zeeuw in 2013. He was the company of the company from 2013 to 2021. “The recent years have been challenging. A lack of clear vision, coherent strategy and tireless focus was ultimately in the wrong way. It was painful to watch from the sidelines that we built up,” said the co -founder in the contribution.
De Geus reports that he was interested in a revival of the label and had fought to buy the brand back until the last moment and to breathe their new life. “Unfortunately, I didn’t have the opportunity to realize this dream,” he now admitted.
Fashionunited has Balr. Contact to obtain more information about the current status of the insolvency proceedings.
Co -founder of Balr. says goodbye to the brand
The fashion label Balr. had announced on Monday, July 14th, that it had to register bankruptcy. In the same week the bankruptcy proceedings about the companies Balr. BV, Balr. Stores BV and Balr. Retail BV opened. Many interested parties: Inside, the insolvency administrator Laurie van Leeuwen, but so far there is no news about a restart of the brand.
For a long time, the company had tried to renovate financially after the Corona crisis. It relied on restructuring and cost savings, but also on new collaborations. However, rising costs, declining sales and the accumulated debts from the Corona period destroyed these efforts.
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