The Palestinian BDS national committee (boycott, disinvestment and sanctions) has called for an international boycott of Zara and the parent company Inditex. It accuses the company to collaborate with the Israeli regime. The aim of the campaign is to use consumers: inside, workers: interior, artists: interior and human rights defender: to mobilize inside. They are supposed to urge Inditex to hire its business in Israel and to end any connections to what the organization describes as a “apartheid and genocide regime”.
According to the BDS, Zara or Inditex has committed a number of “offenses” in recent years that, from the point of view of the committee, indicate the systematic support of Israel. An example is an incident in 2021. At that time, a Zara designer had stated insulting to the Palestinian people. In addition, the BDS criticizes the controversial partnership of the Israeli Zara franchisee with right-wing extremist politicians: inside. The company then only reacted with “weak” explanations without taking on concrete responsibility.
Another point of dispute was the visual campaign of the ‘Atelier’ line of Zara 2023. Critics: Inside, the company accused the company to have used painful associations in Gaza in the campaign. As a result of the criticism, Zara pulled the campaign back and hired the line. However, the BDS considers these measures to be insufficient and purely symbolic. He criticizes that the company continues to work in Israel and even expanded: Zara opened its largest shop in Tel Aviv in 2025 – in the middle of an Israeli military offensive in the Gaza Strip.
The choice of Israeli models for the latest campaigns was also criticized. The BDS sees this as the attempt to “dye” of the Israeli state during an ongoing conflict. In addition, it is criticized that Inditex has not publicly commented on the destruction of Palestinian cultural heritage or to murder important personalities of the Palestinian textile industry.
As part of its campaign, the BDS Inditex also warns of possible legal consequences that could result from business activities in a country that is charged with human rights violations. Based on a legal report by Dr. Irene Pietropaoli for Somo and Al-Haq warns the BDS that the payment of taxes in Israel can already mean responsibility to a possible genocide.
The message closes with an urgent appeal to consumer: inside and organizations to boycott Zara. At least until inditex ends all business relationships with the Israeli regime.
This article was used with digital tools translated.
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