The Berlin fashion label Saint Sass, which is aimed at Generation Z, has received an investment by the Swiss company Infinitas Capital and the German investor Bronk Venture Capital. The amount of the financing was not announced, but should accelerate the company’s international growth. The United States in particular has proven to be a key market for Saint Sass.
In a press release, the brand, which has been “exceptionally fast in Europe and the USA since its foundation in 2021”, explained that it wanted to concentrate on e-commerce in its next growth phase. The high retail is also on the agenda, with “selective placements in the luxury environment” that are planned in the long term.
The investment, which is structured as a primary and secondary investment, is also intended to support Saint Saint’s product expansion. The label announced the introduction of a wider collection from lingerie, nightwear and swimwear. The goal is to cover “every part of a woman’s daily life”.
“Too many investors: Inside in the roof room, do not think beyond the continental markets,” says Larissa Schmid, who Saint Sass founded together with Vivien Wysocki. “This distinguishes our new partners. They also understand that people follow people, not products. This underpins our vision. We remain true to ourselves and now have the capital and the conviction of acting globally.”
Schmid added that the USA was a key market: “We are increasingly relying on courageous design, concise storytelling and cultural flair.” She continued: “While we are growing, we will continue to do what Saint was doing so successfully: create products and a brand that stands for self -confidence and self -determination.”
Robin Lauber, founder of Infinitas Capital, said that one was proud to work with Saint Sass to “support their vision and to continue expansion outside of Germany”. He added: “It is a sharp, modern label with the type of relevance that international markets are hungry. We are here to help with scaling – according to the principles that have so far served the company well.”
This article was used with digital tools translated.
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