Delhaize stops her own brand 365: White products will remain in the store racks

The Delhaize supermarket chain stops its discount brand 365. The Gamma White Products was launched in the early 2000s in response to the rise of the hard discounters such as Lidl and Aldi. The products remain in the store shelves, the supermarket chain assures, but then under the ‘De Kleine Lions’ label, the private brand of Delhaize to which a discount applies.

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