Streaming numbers have increased by about 25 percent-especially one song was often played.
The band itself would not even have expected that Coldplay would be so present in the media in 2025. But due to a viral moment at your show in Boston, the name can currently be heard everywhere and not only that: the streaming numbers of the band have also increased significantly after the video in the USA.
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Coldplay: streaming boom after the kiss
The actual concert, in which the affair between CEO Andy Byron and HR manager Kristin Cabot was uncovered, took place on July 16. Just a day later, the video of the two went viral. According to “Billboard”, which is based on “Luminate” data, the streaming numbers are said to have risen by around 25 percent.
The band recorded around 29 million streams in the United States in the five days before the concert. In the five days after the video was published, it was around 36 million – an increase of around 25 percent. On the day immediately after the concert, the plus was only two percent, but on the second day the numbers rose by a total of 15 percent. So it took about a day for the news to spread widely.
“Fix you” with the greatest growth
The song with the biggest climb was “Fix You”. This was also quoted in the fake debt, which was supposedly came from CEO Andy Byron: “As a friend sang: ‘Lights wants to do you Guide You Home, and Ignite Your Bones, and I will try to fix you.'” “Fix You” was able to increase its streaming numbers by 34 percent. “Hymn for the Weekend” and “The Scientist” each took second place with 27 percent growth. “Sparks” also gave up and recorded 18 percent more streams.
Kiss clate as a trigger
It is very likely that the strong increase in streaming numbers is connected directly to the kiss camera slat. The affair between CEO Andy Byron and HR manager Kristin Cabot became public. Both have now resigned from their posts, but the moment remains in public memory for the time being.