Fans are eagerly awaiting new music of the singer – but it has completely different plans.
Harry Styles remains active, but apart from the music. Since the publication of his last studio album Harry’s House in 2022, it has become musically calm about the British pop star. Instead, the 31-year-old is increasingly focusing on his lifestyle brand “Pleasing”, which previously led nail polish, fashion items and cosmetic products in the range. Now the singer is expanding the offer for a new product category: sex toys.
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“Do something good for yourself”
Under the “Pleasing Yourself” category, Harry Styles is now selling a vibrator for $ 68 (equivalent 58 euros) and a lubricant for $ 25 (21 euros). According to the official website, both products should focus on intimacy and are under the slogan “Please Yourself Like You Mean IT” (“Do yourself something good for yourself, as if you are serious”). The line was developed in collaboration with the American sex teacher Zoë Ligon, founder of the sex-positive Spectrum Boutique.
No space for provocation
The aim is to promote an open conversation about sexuality, self -care and body awareness. In addition, one does not want to explicitly based on provocation or short -term trends, but rather rely on long -term education and self -acceptance, according to the accompanying press release.
Germany has to be patient
The vibrator and the lubricant from Harry Styles are currently available exclusively in the USA and Great Britain. When other markets, including Germany, are served is so far unclear. However, according to its own statements, the company is already working on broader international availability.
Prominent role models
With the expansion of his lifestyle brand, the musician follows a trend that many other musicians have already followed: inside and celebrities. Stars like Rihanna or Pharrell Williams have successfully expanded their brands to beauty and wellness products.