The Spanish bridal fashion provider Pronovias Group has appointed Cristina Alba Ochoa as the new CEO. She succeeded Marc Calabia, who had declared his resignation to devote herself to a new professional challenge.
As the company announced on Monday morning, Alba Ochoa took over the post of global CEO with immediate effect. Calabia had held the position since September 2023. He had come to Pronovias from the Tendam Group.
“It is a privilege to take the leadership of a traditional and pioneering brand as Pronovias,” emphasized Alba Ochoa. “As Catalan, I am proud to become part of a known Catalan company.” She added: “My mother was a seamstress for bridal fashion brands, so I know the industry.” She further explained: “Pronovias has earned a unique call in the luxury segment in over 100 years and created a world-famous legacy in bridal and evening fashion. I am pleased to be part of it as a CEO.”
“The Pronovias brand stands for craftsmanship and style in bridal fashion design,” said Gianni Serazzi, the Chairman of the Pronovias Group. “We are confident that Cristina Alba Ochoa will continue to consolidate the company’s reputation and strengthen the group’s management position. She will closely work with our talented executives and employees: to work inside to write the next chapter of Pronovias.” Serazzi thanked Marc Calabia for his valuable contribution to the consolidation of Pronovias: “His work was crucial for the organizational, branded and product basis of the new era of the group. We wish him all the best for his future projects.”
The new CEO has in-depth experience in the financial and investment area
Alba Ochoa has a double degree in economics from the Autonomous University of Barcelona (UAB) and a master in finance and banking from the University of Pompeu Fabra (UPF) in Barcelona. It comes to Pronovias from British Metro Bank. Since January 2024 she had initially worked as an interim financial director and later as an administrative council member.
Previously, Alba Ochoa worked in various management positions at General Electric for seventeen years from 1999 to 2017. Afterwards she was CFO at the British Bank House of Oak North Bank from 2017 to 2021. Then she took over various management positions in the finance and investment area. She was an interim CEO and a member of the advisory board of the Spanish investment company Atitlan Group, whose board of directors continues to belong. In April 2024 she joined the board of directors of the Italian finance and real estate management company Dovalue, whom she still belongs.
“Cristina Alba Ochoa is a highly qualified manager with over 30 years of international experience in the areas of finance, corporate management and team development,” said the Pronovias Group. “She has successfully managed important transformation projects over the course of her career.”
This article was used with digital tools translated.
Fashionunited uses artificial intelligence to accelerate the translation of articles and improve the end result. They help us make the international reporting of fashionunited a German -speaking readership quickly and comprehensively accessible. Articles that have been translated using AI-based tools are read and carefully edited by our editor: Correcting inside before they are published. If you have any questions or comments, please contact me by email to [email protected]