US retailer Foot Locker Inc. has added to its leadership team. On Tuesday, the company announced that Samantha Lomow assumed the newly created post of President, Global Brands on March 18. In this role, she will report directly to Chief Operating Officer (COO) Frank Bracken and will be responsible for Foot Locker’s global brand portfolio and operational business units in North America, EMEA and Asia Pacific.
According to her new employer, Lomov has more than 25 years of management experience. Most recently, she was President, Branded Entertainment, for toy manufacturer Hasbro Inc.
“We are pleased to welcome Samantha as Foot Locker Inc.’s first President, Global Brands,” COO Bracken said in a statement. The new leader brings “a fresh perspective and experience” and has demonstrated throughout her career the ability to “drive insight-based business strategy, operational excellence, transformative priorities and sustainable growth initiatives.”