(New: Current course)
Los Gatos (dpa-AfX)-Netflix viewer (Netflix) can prepare for more recordings generated. Artificial intelligence offers the opportunity to not only make films and series cheaper, but also better, but also argued Co-boss Ted Sarandos in the conference conference on the occasion of the figures for the second quarter. In this, the streaming provider was able to continue to increase. Sales and profit rose more than expected. The forecast was also increased.
The recently well -walked stock didn’t help. In the Nasdaq 100, Netflix was the largest loser on Friday with a drop in a price of almost 5 percent to a good $ 1,212. At the end of June, the shares had set a record with a good $ 1,341, and in the previous course of the year they are still among the better index values. According to dealers, some investors had set the fact that Netflix exceeded expectations more clearly.
In the possible AI improvements, Sarandos referred to the Argentine series “El Eternauta”, in which a scene was created with the collapse of a building in Buenos Aires using AI. It was produced much cheaper and ten times faster than with conventional special effects. It was the first scene generated with AI in a published production at the video streaming market leader.
Netflix as a pioneer
Chatbots like chatt can formulate text – there are also AI software that generates video. The environment or lighting conditions can be changed without using even a camera. At the same time, the question of copyrights is in the room, because the software creates its pictures based on a huge amount of videos with which it has been learned.
The use of AI was also a trigger for the latest Hollywood strikes because screenwriters and actors fear that studios could replace them with software in the future. With the advance into AI production, Netflix could increase the pressure on rival streaming services and studios.
Star director James Cameron (“Titanic”, “Avatar”) said a few months ago that the use of AI in Hollywood could be necessary. If there are further blockbusters with special effects, you have to halve the production costs.
Quarter figures on expectations
Meanwhile, Netflix can continue to rely on loyal viewers. In the past quarter, sales increased by 16 percent of the year to just under $ 11.1 billion (9.55 billion euros) and thus easily exceeded the expectations of the analysts. The quarterly win jumped up by over 45 percent to $ 3.1 billion.
The number of customers grew – but Netflix has no longer provides specific information since this year. In addition, increased subscription prices and higher advertising revenue would have contributed to the increase in sales. The advertising revenues are to be doubled this year. The streaming giant also raised sales forecast for the current year, but referred to the weakened dollar.
Netflix now expects sales between 44.8 and $ 45.2 billion for 2025. The previous range was $ 43.5 to $ 44.5 billion. Due to the weaker dollar, the amount of foreign income becomes higher if they are converted into the US currency for accounting. In addition, the forecast for profitability was increased slightly.
Better suggestions
Netflix scored the audience in the past quarter with the third season of the South Korean successful series “Squid Game”. Netflix had completed the past year with 301.6 million customer households.
The company recently presented a new user interface, which, among other things, should help users with better suggestions to find something interesting for them faster. “The Netflix, which you can see on a Tuesday evening, is different from what you can see on a Sunday afternoon,” said the second co-boss Greg Peters the plans for more adaptation.
With a market capitalization of around 540 billion dollars, Netflix is more worth more on the stock exchange than the competitors Walt Disney (220 billion), comcast (130) and Warner Bros. Discovery (Warner Bros Discovery) (32) together.
By the way: Netflix and other US shares are even tradable at Finance.net Zero until 11 p.m. (without order fees, plus spreads). Open Depot now for free And receive a free stock as a gift.
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