Now that Lay’s chips boxes are being removed from the shelves: marketing blunders are of all times. “Enjoy your mornings”

Sturdy, recyclable and with resealable lid. The new packaging of Lay’s seemed a promising experiment at our northern neighbors, but are now being (partially) removed from the racks. This means that the chip brand is not the only company that wants to score with an innovation, but returns quickly. Starbucks, Tropicana and even Coca-Cola also experienced it.

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