The Japanese brand Setchu is now also represented at the scented and beauty trade fair fragrance of the trade fair organizer Pitti Immagine after its guest appearance at the Pitti Uomo men’s fashion fair.
In its luggage, the Satoshi Kuwata brand, LVMH junior award winner 2023, has its first own fragrance collection, Pitti Immagine said on Thursday. As a special guest, he will introduce five creations “in which the east and west merge to evoke familiar fragrances and profound experiences”.
“I wanted to capture this intimate, deep fragrance that accompanies each of us in the ritual of personal care when there is time and there is no hustle and bustle,” said Kuwata. “Something moving and pure, fresh, crystallines, flawless that reminds of childhood.” To do this, he started looking for the fragrances of eastern and western bathing rituals “to bring this sensations associated with care and care”.
The perfume creations were created in collaboration with perfumer Julie Massé from the fragrance specialist Man and will be presented for the first time in September at the Pitti fragrance in Florence.