The magazine world lost a great talent when Helene van Santen announced her job as editor -in -chief of Margriet to work in a completely different industry: podcasts. In March 2025 she became director of day and night Media, one of the largest podcast publishers in the Netherlands. Van Santen talks about her ‘transfer’ and about the rapidly growing Podcasts market in the new episode of the Podcast van Bladendokter.
Helene van Santen worked with girlfriend, Libelle, Flair, Kek Mama and Margriet. In the latter position she was editor -in -chief. After 3.5 years at the helm of the editors it started to itch, as she calls it. She wanted a new challenge and applied for the position as director of Dag & Nacht Media, part of Podimo.
Van Santen talks about the rapidly growing podcast market in the podcast. For comparison. There are 9 million journal readers aged 13 and older in the Netherlands. And there are 8.5 million people who regularly listen to podcasts. Where the Magazine Markt is falling, there is still a lot of growth in the podcast market. Not only a lot of podcasts are added, but more and more people are also opting for podcasts, when they are in the car, walk or do the household.
In the conversation, Van Santen talks about various genres podcast and gives advice about starting and marketing a successful podcast. Listen the entire conversation via the player above, via Spotify or one of your favorite podcast apps.