Many family businesses are locked, and not precisely because of lack of love, effort or commitment. We see it every day: companies that work well, but that advance at the cost of huge emotional and familiar wear.
The causes are usually repeated: unclear roles, more emotional than strategic decisions, lack of planning and the weight of the “ghosts of the past”, sending them and those phrases as “we always did like this.”
And although it hurts to say, the heart is not enough to hold a business in time.
Taking reins and professionalizing does not mean becoming cold or losing family essence. It means ordering without losing your soul. Separate the personal from the strategic. Stop improvising and start planning. Because being busy all day is not the same as having control.
In addition, there is a question that many family business owners avoid:
What will happen to the business in the future?
What happens if we are not? Or if we want to step aside?
These are difficult, but necessary questions. Because sometimes, the most complicated thing is not to decide how to continue … but accept that perhaps you don’t have to continue.
Continuing, transforming, associating, selling or closing are all valid options. The important thing is to choose consciousness, not from urgency or fatigue.
It is not to surrender. It is management. It is taking care of what was built with so much effort.
In VA consultant we accompany family businesses in this process, with tools, listening and containment. Because managing professionally is also encouraging to ask if continuing makes sense.
Talking on time allows you to contemplate all alternatives and make decisions at peace. Thinking about the future of the company is not pessimism: it is care, strategy and love for what was built.
Virginia Arce
Public Accountant | Business consultant
Specialist in SMEs and Family Business Professionalization
www.vaconsultora.com
Instagram: @consultant.va
By CEDOC
