Hanna Tikander wondered if she was worth joining the domestic cosmetics brand. Then he took a big risk.
Entrepreneur and podcast presenter Hanna Tikander is happy to break taboos. So he decided to do this time when he placed a cannabis border in blank& brand.
The domestic natural cosmetics company, launched this spring, uses CBD, or cannabiodiol in its products. It is a compound from cannabis plant, or hemp, which does not cause intoxication.
Still, Tikander admits that he has been wondering if he should go with him. Tikander has spoke openly about her intoxicant life Sober in their podcast, book and media.
“I know there are a lot of people who read things quickly or simplify them and maybe just say that” Hanna is involved in cannabis business, “Tikander says.
Hanna Tikander also breaks borders in beauty care. Matti Matikainen
However, the fear of what others would think about him eventually made him interested. Maybe we should talk more about this, he wondered.
– It seems relevant to be part of an activity that can break down the stigma associated with CBD. This is not an intoxicating substance. When you put products that contain it on your face, you do nothing illegal or intoxicate yourself.
“I took a big risk”
Tikander says he uses Blank & products daily, and the face water in particular has been impressed by the brand’s face water. It goes with her in the bag everywhere.
In marketing promises, the CBD is said to be, among other things, soothing and moisturizing the skin. It can also help you treat acne.
Tikanderkin says he especially notices softness and moisture in his skin, although it is difficult to assess the real causes of these.
– Sure, this summer is going on, and the skin looks light after getting the recipient. I can’t say directly what it is, but the skin feels really good.
High-quality raw materials were one of the reasons that made Tikander invest in the company. Tikander does not want to reveal the exact amount he placed.
– I can say that it was not a mini amount, but neither is the amount that I would lose my night if I lose that money. I took a big risk, but I can live with it.
Hanna Tikander is familiar with the patterns in the investment world, as she was originally known as the founder of the second Mimmit Media.
Mimmi invests especially encouraging young women to grab investing and control their own finances.
Through the lessons learned from the Mimmit community, Tikander also looked at this situation: you should never invest money that is not ready to lose.
– I also take this as a doctrine because I am very interested in this world. It is interesting to see how Blank & goes to build internationalization.
Facts
CBD or cannabidiol
- According to the Agency for Safety and Chemicals (Tukes), CBD cosmetics may be sold in Finland, as long as the cosmetics products are in compliance with the EU Cosmetics Regulation and the National Cosmetics Act.
- In Finland, CBD products may not be marketed for disease treatment or relief. So far, they can only be sold legally as cosmetics.
- The CBD is a different compound than the cannabis intoxicating material THC.
- Blank & is Finland’s first CBD natural cosmetics brand. Its founders belong to an entrepreneur Juha-Petteri Kukkonen and a well-being influencer known for its chemical cocktail blog Noora Shingler.