Strellson equips the French first division club Losc Lille away from the field.
From July 1st, the Swiss menswear specialist will be “official tailor of the club”, said Strellson on Thursday. In addition to players, the coaching team and management are also dressed by the brand.
“We are very much looking forward to working with Losc Lille – an association whose values, dynamics and development fit perfectly with Strellson,” said Nicolai Dureske, Head of Marketing at Strellson. “France, and especially the Lille region, is an important growth market for us. This cooperation enables us to get in touch with a passionate community via style and performance – in and by the square.”
In addition to the collection for the association-which becomes part of the brand range-Strellson also presents itself in the Losc Stadium ‘Decathlon Arena-Stade Pierre Mauroy’, in editorial campaigns and about digital activations related to Losc Lille.