The creative agency Mumster is launching the first edition of the annual fashion Pioneers Awards this year. The campaign, in collaboration with the main partner city of Amsterdam and media partner Fashionunited, starts on September 1st and culminates in a solemn award show on Friday, November 28th-the Black Friday, co-established by Fashion for Good in Amsterdam.

A impulse for fashion and textile pioneers

The Fashion Pioneers Awards were launched to strengthen Innovator’s ecosystem: inside in the fashion and textile industry. Chanel Trapman, founder of Mumster, explains:

“In 2026 we celebrate ten years of our engagement for the acceleration of sustainable development in the clothing industry. We have so far supported over 200 pioneer: inside-from start-ups to international brands. What we see again and again: Without visibility, networks and partnerships, the growth is stagnating.

Strong awards with effect

The awards were developed together with an advisory board of industry partners: inside and experts: inside. Every price is aimed specifically at a specific target group and offers concrete added value – for example access to networking, specialist knowledge or growth capital.

Mumster also works with the Cradle to Cradle Products Innovation Institute (C2CPII) to develop the selection framework for the circular awards and to ensure standards for sustainability and circularity. C2CPII is a global non -profit organization that is dedicated to promoting the circular economy by determining the global standard for circular products that have a positive effect on people and the environment. The frame will be based on the design requirements of C2C Certified® Circularity.

The first confirmed awards of the first edition include:

  • Amsterdam Circular Changemaker Award, awarded by the city of Amsterdam
  • Social Impact Award, awarded by the Rabo Foundation
  • Circular System Challenger Award, awarded by retailer Zeeman

Focus on measurable change

With the Fashion Pioneers Awards, Mumster goes beyond pure visibility. Together with the partner circular innovations, the results of pilot projects that emerged from the awards will monitor their ecological and economic effect.

The goal: create concrete best practices that contribute to a structural change in the fashion system. These case studies are to be presented in the next issue of the awards.

Registration possible from September 1st

On September 1, 2025, the official website of the Fashion Pioneers Awards goes online and registration is opened. The winners: The inside is selected by a specialist jury from industry expert: inside.

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