According to Hesburger, the decision is based on responsibility.
The children’s meal was in Hesburger’s selection for over 30 years. Jussi Korhonen
Hesburger stops selling a children’s meal.
The Hamburg chain states in its announcement that the sale of a children’s meal will be discontinued in all countries in the spring of 2026.
According to Hesburger, the decision is “chain responsibility work, changed consumer expectations and new marketing recommendations”.
– Children’s meal and its accessories have been part of Hesburger’s history for over 30 years, but now, after a long consideration, it is time to update the activity in the spirit of the time.
– We hope that consumers understand the goal behind the change: more responsible choices for families, says Hesburger’s International Communications and Marketing Director Ieva Salmela.
According to the new marketing recommendations, attractive food advertising on children should be restricted.
– We want to anticipate change. The closure of the children’s meal and its accessories is part of the whole where we improve the responsibility of our products, says Salmela.
Stocks to blank
According to Hesburger, the company conducted the Six Children’s Material campaigns each year. About three million products have been purchased in six million products each year.
As usual, children’s meal meals have received accessories such as board games, jump ropes and craft packages.
Ieva Salmela says that the popularity of campaign products has fallen in recent years.
– More and more clients do not take the access product or choose a mini -softener to replace it.
All already agreed campaigns will be held as agreed this year. Hesburger plans to sell all the remaining products in stock.