Nike Inc. released its financial results for the fourth quarter on Thursday and the entire financial year, which ended on May 31, 2025. The US sporting goods manufacturer reported sales of $ 46.3 billion (42.7 billion euros) for the year as a whole, which corresponds to a decrease of ten percent compared to the previous year. The fourth quarter also showed declining tendencies. Sales fell by twelve percent to $ 11 billion (10 billion euros).
“Our financial results correspond to our expectations, but they are not where we want them,” said Elliott Hill, President and CEO of Nike Inc. “We expect our business to improve due to the progress that we will make through our ‘win now’ measures. At the beginning of the new financial year, we are opening a new chapter. What we call the ‘Sport Offens’.
In the fourth quarter, Nike recorded significant declines in several key areas. Nike Direct’s turnover fell 14 percent to $ 4.4 billion (4 billion euros), both on a reported and currency-friendly basis. A decline in the digital sales of the Nike brand was largely responsible by 26 percent, which could only be compensated for in a sales increase of two percent in Nike’s own stores. Wholesale turnover fell by nine percent in the same period to $ 6.4 billion (5.9 billion euros).
Converse also weakens
The subsidiary Converse was also not spared the negative development. The turnover decreased by $ 357 million (329 million euros)-due to declines in all geographical regions.
The gross margin in the fourth quarter fell by 440 basis points to 40.3 percent. The diluted profit per share was 14 US cent, which corresponds to a decrease of 86 percent. The net profit also fell by 86 percent and was $ 200 million.
“The fourth quarter reflected the greatest financial effects of our ‘Win Now’ measures, and we assume that the headwind will weaken from now on,” commented Matthew Friend, Executive Vice President and Chief Financial Officer from Nike.
This article was used with digital tools translated.
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