The economic uncertainty within the fashion industry is not noticeable in the world of men’s fashion fair. The mood is good. The exhibitors: are thrilled inside. The DJ plays music that makes you want vacation. La Dolce Vita is also reflected in men’s clothing. The food: rich buns. There are even champagne. Luxury tiredness? Not on Monday, June 23 at Preview Men in Nieuwegein.
FS26 Trend: Luxurious casual men’s clothing
On the ground floor of the fair there are styling areas, catering and partner points of the Cast trading platform. The escalator leads up to the exhibition area. Although most of them are quieter than in the past expenses, the brands that could hold a good price-performance ratio have success. It is bought especially for brands with a luxurious casual men’s clothing. A trend for FS26.
“Young men of today do not want to wear stiff suits, but wear luxurious basics when they go to an interview,” says a representative of the Flexx Amsterdam brand. The brand is successful on the preview. She already has three interested buyers from Volendam. The representative shows a stretcher made of stretch fabric. The garment is as comfortable as jogging pants and yet well cut, an FS26 trend, the trend researcher Lidewij Edelkoort called “Liquid Tailoring” (German: ‘Liquid tailoring’).
A little further away, the aesthetic clothing racks of the Scandinavian brands attract Vänner and signal. The Signal brand relies on the trend colors cobalt blue and ‘Luminous Blue’. The Danish fire started selling small collections in the home country in 1967. The brand is now available in retail worldwide. Vänner is a little younger and was founded in 2020 with the aim of combining Dutch streetwear with Scandinavian minimalism. For FS26, the representative at the stand in both brands sees positive reactions at Basics. Namely: light shirts in the colors blue, green and cream, with short sleeves that you can buy as a set – including shorts.
A striking piece of clothing is Vänner’s body warmer. A functional piece that can be worn not only in summer, but also in milder seasons. After all, nature does what it wants and has not followed long seasons as before. That is why Vänner uses luxurious items of clothing that last long and the traditional spring-summer autumn winter season that follows the fashion industry: “Bodyware and West sell much better than jackets. Jackets do not use every season, simply because it is less likely cold,” explains the exhibitor.
Preview Men: Basics dominate on the preview men
Many neutral clothing can be found on all three levels of Preview Men. Basic must not be confused with boring. A: E representative: In the Dutch brand, proudly shows a cotton t-shirt. It has the trend color dark blue and a circular neckline. Nothing special at first glance. The seamless processing of the T-shirt can only be recognized when you take a closer look. The sleeves are high. The text “Free Again” is on the right sleeve.
Club24 relies on the perfectionist, fashionable Dutch man. Someone who does not notice but still wants to show that he takes himself seriously. The “Freedom Fit” t-shirts in dark blue sell best, says the representative. Together with the other T-shirts in this style, they are kept in stock all year round. “These are our all stars of Converse,” compares the representative.
The feeling of summer vacation
There are two clear contrasts in the SS26 collections at the Messe Preview Men in Nieuwegein: Basics, very many basics, and on the other hand prints and color. Lovers: The inside of colors is therefore quickly towards the stand of the brand agency PDR2A apparel. There are part of the new collections of the Branden Armedangels, Armor Lux, Benk, Dirty Laundry, Genesis, Got Bag, Jonsen Island, Goorin Bros and New Optimist with a lot of color. In addition, the articles of dedicated and bask are one in the sun Feast For color lovers: inside.
While the DJ seems to be playing louder in the afternoon, a representative of the 14 brands under the Amsterdam agency Brand-Stof says that the colorful German brand on Vacation is moving to the fair. Above all, the T-shirt with an art print on the back and the text “On Vacation” below is well received. The aesthetics of the brand cause the feeling of summer vacation. “Life is better on vacation,” he says.
Business and pleasure
In the late afternoon, most shops seem to be complete because the exhibitors are being more relaxed inside on the first floor. The DJ actually plays much louder. It is eaten and drunk; Some drink champagne behind their stands. It seems as if everyone feels like a vacation. A DJ also hangs on the ground floor. He plays dance music. People sit at the table to discuss the business. This picture summarizes the preview men on Monday, June 23: Business and pleasure.
This article was used with digital tools translated.
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