The day was developed with an agile and dynamic format, composed of Talks, interviews and panels. Next, the main moments that marked this new edition:
Market and weather prospects
Germán IturrizaLic. In international trade specialized in world agrometeorology, he opened the day with a fine and strategic analysis of the global and local context: “You have to be very agile and fast in the market to make decisions and for that you have to follow it. They are historical moments, we do not realize because we live them day by day, but we are at very strong times, in the process of defining if the American dollar will continue as a global currency”he said. Iturriza remarked that The northern hemisphere marks the price trend for the second semesterwhile the Argentine economic scenario conditions the “timing” for sale.
We produce the difference: order, management and scale
In an inspiring interview, Juan Pablo EgurenGeneral manager of Eguren & Cía, shared how the organization manages more than 25,000 hectares in 80 fields With focus on efficiency: “To produce in large surfaces you have to be very tidy. We rely a lot on technology.”
Expectations for campaign 25/26
With the participation of Nicolás Bruschini (Manisel) and Néstor Eguren (Agricultural producer), the agronomic and economic scenario for the next campaign was discussed: Bruschini: “The peanut is a crop that maintains soil health. You have to see it with a long -term look, not as a passing opportunity.”. Eguren: “The campaign presents itself very well from the productive. But the economic context is very hard: high costs in dollars, low income in the same currency”.
Efficiency in agricultural production
One of the most valued blocks, with a technical and realistic approach on how to produce better:
Marcelo Testa (Agricultural Contractor): “Digitization began to order processes in order to be more efficient. We bet on training and technology”.
María Fernanda González Sanjuan (FERTILIZE): “The key is in agronomy. Not knowing first impacts performance and then on the quality of the resource”.
Gustavo Orsi (ALS): “Liquid fertilizers increase sowing efficiency and improve agronomic response”.
Juan Martín Apollonio (Private Advisor): “We have to go to details, zoom in each lot environment and generate knowledge with technology”.
The digital future of Agro: Agropro Vision
Ignacio EgurenCEO & Founder of Agropro, presented the evolution of the company and its transformative role: “8 out of 10 producers do not have time to manage their business and that makes them lose money. On the other hand, the industry needs tools to have more effective connections with their customers. We are creating the agropro digital ecosystem to transform that reality. A more efficient, profitable and sustainable agriculture is possible through digitalization”.
He also announced the Inauguration of the Agropro Supplies Logistics Center In August, located in general Villegas. And the launch of a new platformthe same month, which will transform the way industry and producers connect to each other to do business.
Economy and Agroindustry: The great challenges
The closure was in charge of Nicolle Pisani ClaroChief economist in Fada, who drew a overwhelming panorama about the relevance of agriculture in the national economy: agroindustrial chains represent:
– 1 in 4 pesos of GDP.
– 7 out of 10 dollars entering the country.
– 23% of private employment.
“The main challenges are competitiveness, tax burden and prices below average”held.
The fifth edition of The digital transformation of agriculture made clear that the future of the Argentine countryside is not only cultivated, It is also managed, analyzed and transformed with technology. Agropro shows again that It is much more than a management platform: It is a meeting point, a shared vision and a digitalization engine for the entire agroindustrial chain.
From General Villegas to the whole country, the event reaffirmed that the agriculture of tomorrow is already underwayand that those who embrace it with knowledge, efficiency and digitalization, will be better prepared to lead it.
Did you miss it? I revived the complete online event
The whole day was recorded on video and is now available to see or share it again.
I accessed complete streaming from here: https://agropro.ag/tda-edicion-2025/