The German sporting goods giant Adidas has extended its partnership with the Italian football club Juventus by another ten years. The extension continues the long -term cooperation of the duo, which began in the 2015/16 season.
In a press release, Juventus said the decision to extend the partner’s “strong synergy”. They want to “achieve even greater goals in the future”. The companies described the agreement as a strategic step. It enables them to “continue to plan new cooperation and to explore new horizons together”.
Sam Handy, Managing Director of Adidas Football, commented on the news as follows: Since the club has been there, “we have experienced some incredible moments together”. “The club dominated on the field and collected 28 trophies”.
“We look forward to continuing to offer the players from the most modern sports clothing technology and fans further legendary jerseys and lifestyle clothing until 2037,” said Handy.
The new agreement comes into force with the 2027/28 season and thus covers all Juventus teams by the 2036/37 season. According to Reuters, the extension of the partnership has a value of 408 million euros over the additional decade.
In his own statement, Maurizio Scanavino, Managing Director of Juventus: The duo will “continue to develop products, create unique experiences, create ambitious projects and synergies that speak the language of the new generations”.
This article was used with digital tools translated.
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