“TV has died,” was the statement that Mario Pergolini He offered in an interview with a Lam mobile by America TV a few years ago. Who was known as the “terrible child of the Argentine small screen” in the middle of the 90s, with disruptive formats such as “The TV attacks” and “Fall who falls”, He put expiration date on open television in a few words.
It is not the first time that the former driver of the Rock & Pop proclaims the death of some traditional mass media. Months before had said the same of the radio. On that occasion, Pergolini implied that the streaming format, without having dial, would be what would replace all the country’s radial chains. In the two cases mentioned, the concept would be the same: the new would make the old man obsolete.
But now, in the middle of 2025, far from hitting his predictions, Pergolini announced his return to television by El Trece. In a key talk among the television producer Diego Guebel and the channel programming manager, Adrián Suar, The mentor of “CQC” He affirmed his new bet on the small screen through a content that promises to “hierarchize certain television things.”
Details.
While all information about the new program is being carefully protected, so far it was confirmed that the debut would be made in July and that the name of the cycle would be “Another lost day”. The Clarín group signal will stop transmitting “The Balls”, The program conducted by Guido Kaczka, That did not average the 5 rating points, according to Kantar Ibope Media. Instead, Pergolini will return to open television after almost 18 years of absence.
“If we are doing well, we will do well, the best next year we follow. And if we are doing badly, ‘It was a pleasure, I spent divine, you are definitely dead, Chau’,” said the animator, in dialogue with Nacho Girón for CNN.
A message that makes it clear that its television return responds to other motivations rather than a new conciliatory position with the environment. According to transcended, the contract that would have signed Pergolini with Adrián Suar It would be about $ 75,000 per month.
The agreed figure surprised the connoisseurs of the mainstream. For example, the driver of “Big Brother”, Santiago del Morowhich is in charge of the most successful local television program and emblem of Telefe programming, nor does it approach to collect a similar number.
On the other hand, the thirteen imposed its conditions on the new production, in that the rating to obtain must exceed eight points and at no time get out of the six. Understanding that the advertising guideline is the most expensive of the open TV, the content at its prime time schedule is pointing to an ABC1 audience.
Although initially there was talk of a “late night show”, it was learned that the idea is that it is a program with the acid imprint of “CQC”, something that was missing on the screen of these days.
Debt. In the driver’s environment they recognize that the silver that will win on TV will be good after his last failed adventure. It is that, at the end of May, Pergolini requested the preventive contest of his Vorterix radio by $ 645 million. Of that sum, 304 million correspond to national contributions and contributions that were not paid. The company today has a liability of 1000 million, guilt – according to its managers – of the pandemic. 85 percent of Vorterix It belongs to Pergolini and the remaining part is of the Kirchner businessmen Cristóbal López and Fabián de Sousa.
Vorterix was created by Pergolini in 2012. At that time, the radial reference of the legendary program “What is it?”, Which led together with Eduardo de la Puente, headed the proposal of the star programming of the rock & pop. In those years, the station that founded Daniel Grinbank It was being controlled by the Business Consortium led by the banker Raúl Moneta.
According to Pergolini, disagreements with the driving of the environment forced him to move away from the radio that saw him born, to undertake a new project with his own style. Those who invested to make these ambitions come true were entrepreneurs Matías Garfunkel and Sergio Szpolski, owners then of different Kirchnerist media as Argentine time. The twenty -three magazine and the Infonews site. Months later, the same group would get rock & pop. An event that would become a sad memory for its main figures such as Elizabeth Vernaci and Juan Di Natale.
A decade after the creation of Vorterix, the former “CQC” driver for the first time announced the complexity of his company’s balance sheets. It was after the lifting of at least two of his programs, and for the letter in which the businessman explained the “commercial deficit” that crossed the environment and that he had long been covering with his own contributions.
But far from overcoming the deficit, last year, in his program “Curse, it will be a beautiful day”, the driver delivered his famous phrase “the radio is dead” and announced that Vorterix left the ether to follow exclusively in streaming, pushed by the fees of electricity. But, after the climbing that the comment had, he had to go out to deny it. The result ended up being the abandonment of frequency 92.1 FM and an agreement with the OCTOBER GROUP of Víctor Santa María.
Now, after the sinsabor of his experience as an entrepreneur, Pergolini returns to his old love, television, which receives it with open arms. It will be a start over.
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