Fabletics extends Coo role and appoints new CMO

The American Activewear brand Fabletics has made changes in your management team. The personnel decisions are intended to advance the brand that wants to enter its next phase of growth.

Meera Bhatia, the company’s current Chief Operating Officer (COO), receives further areas of responsibility and also takes on the role of the President. Bhatia, which has been with Fabletics since the beginning of 2020, has, according to a message, initiatives in the areas of technology and operations and drove the brand’s expansion into new channels. In her new role, she will now also be responsible for product development, individual and wholesale and international business.

Carly Gomez, who had held the post of Senior Vice President (SVP) of Brand Marketing since April last year, was promoted to Chief Marketing Officer (CMO). In this function, she will lead all initiatives in the areas of brand development, digital innovation and customer engagement.

Adam Goldenberg, the co -founder and CEO of Fablletics, explained the personnel decisions. Both Gomez and Bhatia are “extraordinary managers in our team at a decisive point in our growth curve,” he said in a statement.

“This is a big year for fabletics because we are on the best way to achieve sales of over one billion US dollars (0.93 billion euros) and at the same time expand our branch network beyond our currently over 100 shops,” emphasized Goldenberg. “We introduce new business formats and pursue plans for international expansion – and at the same time continue to deliver the innovative partnerships and the first -class product for which we are known. We are very pleased that Meera and Carly are expanding their roles and positioning us for further success.”