The Berlin glasses dealer Mister Spex SE is expected to achieve its sales goal for the current financial year. On Monday evening, the company corrected the corresponding forecast significantly downwards.
For 2025, management now expects a decline in sales by ten to twenty percent. A minus of five to ten percent had previously been expected. On the grounds, the company led the “sales development below expectations in the second quarter”.
The glasses provider pointed out that he had limited the discounts in a “challenging” market environment. “Before the start of the summer season, increased discount activity in competition – especially in the sunglasses and especially in the online business – led to additional price pressure,” says a message. “According to its strategic orientation as part of the Spexfocus transformation program, Mister Spex has deliberately avoided to join this trend.”
The margin goal remains unchanged
In this way, the company was able to maintain its annual forecast for the EBIT margin. This is still at -5 to -15 percent. This would correspond to an “improvement of around 1.3 million euros”, said Mister Spex. The basis for this is “the consistent implementation of the transformation program Spexfocus, which aims at sustainable cost reductions, higher operational efficiency and long -term profitability”.
CEO Tobias Krauss confirmed the principles of the realignment initiated. “The adapted sales forecast for the 2025 financial year clearly shows that the strategic change of course that initiated with Spexfocus has an effect – especially through the consistent focus on profitability,” he emphasized in a statement. “Our EBIT to improve our EBIT to around six million euros in just five months is a clear signal. The focus on profitability, efficiency and customer benefit was the right decision.”