The one-size-fits-All Approach to gen z has failed. This generation is not a monolith -it’s a mosaic of value, identities, and emotional needs quietly reshaping enttire markets.
Join us as our Youth Team Explores the Evolving Needs Behind Thesis Emerging Identities – and what it take to create authentic resonance in a Market Where Identity, Values Are Central, and Expectations are Shifting Fast.
Time
July 1 · 10AM Edt (3pm BST)
What to Expect
→ A New Strategic Lens: How to Apply a value-based archetype model that outperforms traditional segmentation
→ Inside gen z’s emotional priorities: The Growing Role of Safety, Self-Care, and Emotional Resonance in Brand Decision-Making
→ Designing for Real Identity: How to Go Beyond Generalized “Engagement” and Design Brand Experiences Gen Z Actually Connects with
Whether you’Re Rethinking your gen z Strategy or Building One from scratch, this session is your Shortcut to Deeper Insight and Sharper Positioning.
Speaker
Robbie Sinclair · VP of Fashion, Future Snoops
Péter Kecskés · Strategist of Youth, Future Snoops