Just Brands announces the conclusion of a long -term license agreement with the BOS Group International for the distribution of PME Legend Footwear in Europe. From the autumn/winter season 2026, the BOS Group will take over Premium Inc. business. Up to and including spring/summer 2026, Premium Inc. continues to be responsible for distributing shoe collections.
This strategic partnership marks a new chapter for PME Legend Footwear. Up to and including the FS26 season, just Brands and Premium Inc. The existing customers will continue to look after. From HW26, the BOS Group takes over the full responsibility of sales, including the care of new customers. The focus is on a seamless transition and the maintenance of the high service level, which the customer is used to.
New phase with a common vision: customer -oriented, quality -driven and future -proof
The new partnership is based on common values: a customer -centered approach, a long -term vision and a clear focus on quality. Both companies take confidence in the future development of PME Legend Footwear in Europe.
“We are proud to have received trust, to represent PME Legend Footwear from the autumn/winter season 2026,” said the Bos Group. “PME LEGEND is a strong brand with a clear identity that fits perfectly with our portfolio and our philosophy. Thanks to our experience in brand development, we look forward to further expanding the shoe category across Europe.”
Koen Jong, sales manager at Just Brands, adds: “With PME Legend we record growth in the menswear segment year after year. With this step we also strengthen our position in the shoe area. We look forward to working with the BOS Group, in order to further develop this category, while the quality, service and brand experience, consistently develop.”
From the HW26 season, the BOS Group will look after both fashion and shoe customers: inside in the Benelux and roof region. To prepare, she puts together a professional sales team, which should be ready for use until mid-October to ensure the start of sales of the HW26 collection. With this partnership, Just Brands and the BOS Group take the next step to further strengthen and position PME Legend Footwear on the European market.
This article was used with digital tools translated.
Fashionunited uses artificial intelligence to accelerate the translation of articles and improve the end result. They help us make the international reporting of fashionunited a German -speaking readership quickly and comprehensively accessible. Articles that have been translated using AI-based tools are read and carefully edited by our editor: Correcting inside before they are published. If you have any questions or comments, please contact me by email to [email protected]