The French clothing group Beaumanoir Group takes over the Jennyfer brand and 26 of its branches in France.
The fashion brand Jennyfer previously belonged to an investor group under the leadership of Sébastien Bismuth, the former CEO of the laundry brand Undiz. Jennyfer had to register bankruptcy in April this year. 350 jobs should be preserved “permanently”. According to an AFP report, the Celio company also takes over part of the workforce and seven branches. Overall, the Beaumanoir/Celio consortium secures over a third of Jennyfer’s jobs, which were employed by almost 1,000 employees.
“We are proud of the positive decision on our takeover offer for Jennyfer,” explains Roland Beaumanoir, President of the Beaumanoir Group, in a press release. “Unfortunately, the attempts to re -position the brand in a changing textile market have failed. This was caused by the loss. I am convinced that only takeovers by solid corporations such as the Beaumanoir group, which offer a coherent ecosystem and reasonable resources.
Expansion of the Beaumanoir brands
The group announced that they wanted to use their brands in the 26 Jennyfer branches. This will enable Beaumanoir to “further expand and strengthen its nationwide network for its current brands”, including Morgan and Cache Cache. The group today has more than 2,700 sales outlets-its own branches and franchise network.
The gradual revival of Jennyfer is also on the program. The group would like to “address a younger clientele that complements the current target groups of its brands”. This expansion will be carried out first via the Sarenza.com marketplace and then by introducing specific product lines in the branch network.
“One of the pillars of the Beaumanoir Group’s success is its ability to finely segment the market,” emphasizes Jérôme Drianno, Managing Director of the Beaumanoir Group. “It can specifically address a broad customer of an adapted offer and brands. Jennyfer will enrich the group’s portfolio, which currently operates around twenty brands.
The Beaumanoir Group, founded in 1981, generated sales of three billion euros in 2024. Since June 2024, the group has been running the Lifestyle and Outdoor brands of the Boardriders Group for Western Europe, including Quiksilver, Roxy, Billabong, DC Shoes, Element and RVCA. In addition to sales activity, the group has the logistics subsidiary C-Log and the French lifestyle marketplace Sarenza.com.
This article was used with digital tools translated.
Fashionunited uses artificial intelligence to accelerate the translation of articles and improve the end result. They help us make the international reporting of fashionunited a German -speaking readership quickly and comprehensively accessible. Articles that have been translated using AI-based tools are read and carefully edited by our editor: Correcting inside before they are published. If you have any questions or comments, please contact me by email to [email protected]