A new era of engagement was born for fans between football, entertainment and live social commerce: on the auction platform the 100 balls with the most important goals of Serie A, Italian Cup and Italian Super Cup
The Serie A and Bazr League, the first independent Italian Live Social Commerce platform, announce a strategic partnership that inaugurates a new season of innovation for Italian football. This collaboration marks a decisive step towards the digital transformation of sports experience, offering fans an immersive ecosystem in which live content, creators and interactive shopping merge in real time. Through the Bazr platform – available for free on the Apple Store and Google Play – fans will be able to acquire the balls of the goals from 100 games selected between Serie A, Italian Cup and Italian Super Cup, bringing home a unique memorabilia and linked to one of the maximum emotion of football: the ball that crosses the door line.
SATISFACTION
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In via Rosellini there is great satisfaction for the agreement: “The success achieved in recent years with the rods of the balls of the goals of our competitions, including that of MCTominay’s goal in Naples-Cagliari, assigned for the highest figure since the beginning of the initiative, shows how much the fans of the Serie A desire to feel an active part of the event, and how potential there is in the enhancement of our assets” said the CEO of Serie A, Luigi de. Siervo. “Bazr is the ideal partner to give continuity to this project and get closer to the world of the youngest, thanks to an innovative and interaction platform designed for the new generations. Getting the balls of the goals will be even simpler and more engaging, offering fans the opportunity to collect a unique object that contains a moment of unrepeatable joy”. Simone Giacomini, Bazr’s Founder: “The Lega Serie A is confirmed at the forefront in adopting new languages and entertainment formats. This partnership was born from a common vision: to build a direct, authentic and participatory relationship with the fans, transforming every game, every technical gesture, every story into a content to live and share. trust, courage and vision in giving impetus to an Italian project that has already shown its value “.
Balls
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Launched in February 2025, Bazr has already exceeded 500,000 downloads in the first months of activity, with a market evaluation that recently reached 100 million euros. A goal that reflects the uniqueness of the content-to-commerce model and the strong potential for national and international growth. Thanks to this alliance, Serie A becomes the first great European championship to fully integrate the sporting experience with the new logic of social commerce. A pioneering project, which places Italy at the forefront in building a new model of sporting use: more interactive, accessible and integrated with the languages of the Creator Economy. Socialos.com, will continue to collaborate with both realities involved, continuing to authenticate and trace individual balls.
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