As the French Wirtschaftszeitung Les Échos reports, Thierry and Arnaud Gillier have taken over the traditional Paris jewelry house Poiray. Seller is the AMS group of the entrepreneur Jean-Paul Bize, who has held the house since 2013.
Poiray was founded in 1972 by François Hérail and Michel Hermelin and has changed the owner several times since then. A milestone was 1985 when the company celebrated great success with interchangeable bracelets with the MA Première clock.
After financial difficulties, Poiray was taken over by the French-Swiss businessman Alain Duménil in 2005 before the sale to Jean-Paul Bize and his investment group AMS followed in 2013.
With the start of the Gillier brothers – Thierry Gillier, the founder of the fashion brand Zadig & Voltaire – is now starting a new chapter for the jewelry label. According to Les échos, the new owners are planning to make an artistic realignment and to position the brand more nationally and internationally. The focus is on the reinterpretation of the iconic design of the house.
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