The inaugural conference with the best of the land of the Motors of Emilia-Romagna inaugurated the Festival, discussing the challenges that await the car sector. Below is the review of the events not to be missed

June 6 – 18:52 – MILAN

The inaugural event of the Seventh edition of the Motor Valley Festwhich until June 8 will animate Modena with a dense program of events, has paid attention to the current challenges of the car sector. Specifically, the Inaugural conferencefor the first time at the Starchi Theater, he put on Centro The challenges of the automotive industry 5.0between ecological, digital and cultural transition.

the challenges

McKinsey & Company’s Keynote Speeches, Accenture Italia and Brunello Cucinelli, president and creative director of the homonymous fashion house, have traced evolutionary scenarios for the sector. McKinsey highlighted the growth potential (+15%) of the Luxury and Hypercar segment, with 37% of the customers interested in electric or hybrid vehicles. Accenture illustrated how Ai, digitization and supply chain are transforming theautomotive European. Cucinelli has proposed a parallel between fashion and cars: artisanal excellence, ethics and cultural vision can guide industrial innovation.

The projections and the future

The comparison between the top of the main brands is staged on stage, which deepened the strategies to face the transition. Andrea Pontremoli (Dallara, Motor Valley Development) highlighted the value of the supply chain: over 15,000 companies and hundreds of thousands of workers. Benedetto Vigna, CEO of Ferrari, underlined the strategic role of gratitude to customers and partners. Claudio Domenicali (Ducati) recalled the need for common global rules and an energy accessible to remain competitive. Santo Ficidi (Maserati and Alfa Romeo) has The partial transfer of Maserati production from Turin to Modena confirmed. Hannes Zanon (Pagani), enhanced long -term technological partnerships. Matteo Ortenzi of Lamborghini has connected environmental transition and human respect, confirming the electrical direction, albeit with more dilated times.

The events

The Motor Valley Festafter the two days dedicated to conferences and talks, comes alive with one series of events able to break through the hearts of motor enthusiasts. Parades, exhibitions of historical and exclusive models, both two and four wheels, thematic exhibitions, events and much more. Below are the events of 7 and 8 June not to be missed.

Parades in the city

Saturday 7 starts from Ferrara the 4th Supercars & Moto Motor Valley Fest with 105 carsarrival in Modena in Piazza Roma at 19:00 and stop at the Novi Sad park until midnight. Always Saturday, beyond 200 Ducati motorcycles And more than 100 Emilian supercars parade in the center, followed by “Red and not only, in the evening” (5:00 pm, Hotel RMH Raffaello). The 25 ° Concours d’élégance Salvarola Terme Trophywhich can boast the participation of many exclusive cars, with a stop in places symbol of the Motor Valley and gala dinner. Sunday, grand finale in Modena with the award ceremony in Piazza Roma. The Mini and Abarth rallies with exposure to the Novi Sad until 18:00 are also planned.

Expo in the city

The motor vehicle from Modena hosts i Track day open pit-lane with professional test drivers. In Misano, on stage the Cup Italia Speedunmissable for motorcycle enthusiasts. Piazza Roma welcomes the Better than the Motor Valley: Ferrari, Dallara, Lamborghini, Pagani, Maserati and Ducati. Also exhibited unique cars from autadromes and museums. Piazza mazzini Celebrate Bugatti Campogalliano with an EB110 GT. The Autodromo di Varano de ‘Melegari exhibits one Formula SAE single -seater And two historical motorcycles of 1927: a Gillet Herstal Sport 500 cc and an A3 350 cc car. The international self -driver Enzo and Dino Ferrari of Imola presents one Chevron B16 Cosworth of 1969, the Modena Autodrome shows a Ferrari 296 Challenge And a driving simulator and the Misano World Circuit Marco Simoncelli offers an X1 complete platinum simulator and the Panigale V4 showbike. Other squares host law enforcement vehicles, hi-tech tractors, electric vehicles and innovative containers.

museums and talk

The Enzo Ferrari Museum of Modena hosts the Photographic exhibition “Klemantaski Collection” And the 499p of 2024. Saturday 7 “Supercar Talks” is staged and guided tours until midnight. Other unmissable appointments: the Horacio Pagani Museumthe Maserati showroom, the reopening of the Umberto Panini collection and the “Accelerarte” exhibition at Torre Strozzi.

The other events

Exhibitions and initiatives in Modena: “Running over time“In Piazza Mazzini,”Phenomenal engines“In the church of San Carlo, the Show “130 models” At the former Albergo Daurno, “The speed sculptors” at the Palazzo dei Musei. In addition: “The car: fragments of our life” at home hello and “The art of mechanical thought” at Palazzo Santa Margherita. In Piazza San Domenico the Honda Test Drive And at the Novi Sad the Volunteer Festival. While in Piazza Grande returns “Pleasure Modena“with gastronomic workshopsshow cooking and the novelty “The taste of Ferrari drivers”. Sunday, the final event with Andrea Barbi and Marco Ligabue. Outside the city, in Formigine, on display the Pagani huayra codalungathe Maserati Mc20 Cielo and the Lotus F1 1980. On Sunday the Ferrari F1 312 T2. Saturday 7 June, from 10:00 to 24:00, at the Maranello Motor Fantafest space for famous cars from films and comics, games, cosplay and musical shows. Al Arena cinemaon Saturday from 15:00, the “Cinematic Motor Fest” is staged with projection of the finalists, meetings with directors and final award ceremony.



ttn-14