Paul & Shark now takes care of the little sharks and brings out his first kidswear collection.
The Italian brand launches its first junior collection for children aged 4 to 16, said Paul & Shark on Friday. It was created together with the Kidswear specialist Altana Società Benefit and debut SS26 for the season. This extension of the range is part of the company’s comprehensive expansion strategy.
“The introduction of the junior line is an important step for us and shows the great work that we do both commercially and communicatively,” said Andrea Dini, CEO of Paul & Shark. “We are increasingly an international and complete brand that is aimed at men, women and now also to children and young people and offers them elegant and powerful total looks with a purely Italian style.”
For his youngest customers: Paul & Shark puts from materials such as cotton and linen as well as a color palette with blue tones, green and bright orange, which is inspired by the sea and its surroundings. The range ranges from accessories to outerwear and includes knitting goods, polo shirts, T-shirts, pants and swimwear.