Fashion Council Germany (FCG) and Ebay Germany will start with a new presentation format during the upcoming summer edition of the Berlin Fashion Week.
On Tuesday, the FCG announced the premiere of “Raum.Berlin”. As part of the event, which takes place from July 1st to July and is also accessible to the public, three designers receive the opportunity to present their current collections in Berlin-Mitte on each three days: inside and abroad. The industry organization wants to announce which nine labels will take part in the coming days.
“Strategically positioned between the classic runway show and a static exhibition, the format offers participants: inside, the opportunity to present their collections away from the catwalks to a expert and fashion-interested audience and to stage their brand,” explained the FCG in a message.
In addition to the presentations, the new location also offers space for the talc format “Metamorphosis” and the “Ebay Pre-Loved Exhibition”, which puts the trend topic of second-hand mode for the foreground. “Selected looks, compiled from designer pieces acquired on the platform, make the potential already worn fashionable,” said the FCG.