Recommendations of the Editorial team
2005: The Allianz Arena in Munich is opened. 66,000 spectators: on the inside, the DFB team meets FC Bayern, Oliver Kahn is in goal-and Sarah Connor sings the national anthem. What was planned as a solemn moment becomes a pop cultural faux pas: from the verse “bloom in the gland of this happiness” became “brew in light of this happiness” at Connor. The mistake immediately goes through the media – and remains unforgettable to this day.
Now, two decades later, the singer takes her herself-in a TV commercial for Lidl. There she deliberately reaches for a glass of broth powder in a supermarket shelf and incorporates into the anthem with a wink. The advertising message: inexpensive, a lot shop and “unity in the price and purchasing power”. A swipe on her former promise – with the attempt to pack the matter charmingly.
Connor counters the faux pas with commercial
“Actually, I vowed to never sing the anthem again,” said Sarah Connor according to “Bild”. “Then came the request for the unique spot. I found it funny.” The advertising clip is part of a large-scale cheap offensive from Lidl, in which the discounter wants to permanently reduce prices for over 500 products. Sarah Connors Part should set an example – for humor, self -confidence and social responsibility. Well and of course more buyers: take care of the inside.
Here is the advertising with GAG attempt:
For the singer the opportunity to regain the sovereignty of effects: What mockery in the past should now trigger the feeling of people with the targeted on-the-sailing shipper that she can now deal with the history of the time sovereign and humorous.
Whereby: “The pulse goes up, whenever I come to Munich. Then I think: ups, something bad happened here,” she told “Bild”.
Otherwise it works with the music
In addition to advertising, Connor also has a new album – free geist – outside. The record was released on May 22nd. At the same time, she tours the country.
Concert dates 2025 by Sarah Connor:
- 06.06.2025 – Heilbronn, Wertwiesenpark, 7:30 p.m.
- 06/21/2025 – Aurich, multi -purpose site Tannenhausen, 8:00 p.m.
- 06/28/2025 – Rastatt, Residenzschloss Rastatt, 7:30 p.m.
- 06/28/2025-Rastatt, 6 Ehrenhof Tête-à-tête venue, 7:30 p.m.
- 29.06.2025-Nuremberg, Stadionpark / Max Morlock Stadium, 7:00 p.m.
- 28.08.2025 – Bad Kissingen, Bad Kissingen airfield – EDFK, 8:00 p.m.
- 29.08.2025 – Bielefeld, Ravensberger Park, 8:00 p.m.
- 15.09.2025 – Timmendorfer Strand, Maritim pier, 8:00 p.m.