Boom of listening for yesterday’s final, between Raiuno and Sky: 3.3 million people, almost a third of those at that moment in front of the screens, was tuned to the international. Onceed the record of Schiavone-Li del Roland Garros 2011
Jasmine Paolini conquers the Foro Italico and all of Italy. The triumph of yesterday, in the final against the American Coco Gauff, was viewed by 3.3 million viewers: 2 million and 754 thousand on Raiuno, with 24.1% share, and 518 thousand (big screen only) on Sky, with 5.1%. Almost a third of people in front of the screens was tuned to the international. An epochal day: Paolini-Gauff is the most viewed female tennis match in history. The Italian movement had reached peaks of popularity in recent years with the epic of Schiavone, Pennetta, Vinci, Errani. And they took the first places in the audience ranking. The primacy belonged to the final of Roland Garros 2011, lost by Schiavone against Chinese Li Na: 2.2 million viewers on Raidue and 400 thousand on Eurosport, for a total of 2.6.
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Jasmine torn that record, riding the hunger for tennis that involves the whole country and widening the audience. Francesco Siliato, a partner of Phrases, explains: “Raiuno brought women public public to tennis, while Gauff-Paolini offered a younger target than that of the first Rai network. The share of 20-24 years for the final is 28%, a value that is difficult to reach the admiral of the public service”. Analyzing yesterday’s data from Raiuno and sliding the actual game and the post with the award ceremony, Siliato observes: “It is curious to note how the audience of the 47 minutes following the meeting, with 3.1 million viewers, has produced higher listenings of the meeting itself, equal to 2.3 million. It may have been the combined effect of Paolini’s victory and the presence of the president Mattarella.