Adidas and the football club 1. FC Köln have closed a long -term partnership.
The Herzogenaurach sporting goods equipped the Cologne Club from the 2026/27 season, Adidas said on Wednesday. Sponsoring includes the equipment of all teams from the men’s professionals to the teams of women to the youth area. There are also extensive marketing rights.
“With 1. FC Köln we win one of the most traditional clubs in German football as a partner,” said Marina Moguš, Managing Director of Central Europe at Adidas. “The club has a huge fan base and stands for unique dedication and passion. We are very proud of the new long -term collaboration, which is perfectly part of our strong portfolio of Bundesliga apartments.”
Adidas already supported “Die Diskbocks” from 2005 to 2008. Now the sporting man takes over for the Danish competitor Hummel.