Studied with Adidas, the new jacket aims to taste young people, highlighting the identity of the company
The strips are no longer regular. White and black marry with pink, the color with which the first players in the history of Juventus took the field. Here is the club’s new shirt for the 2025-26 season, packaged with Adidas, which aims to like young people, highlighting the historic Juventus identity. The philosophy of “We are Youth. Since 1897” is that red thread – indeed: Rosa – which combines the continuous evolution of the Juve world with the principle of its existence. And this is precisely represented by the movement of the iconic black and white stripes in the last reinterpretation. A revolutionary and innovative design that also honors Italian fashion, having also dusted off a detail to the collar: the Teamgeist model is what was originally used for the shirts of the teams that participated in the 2006 World Cup.
The details of the new shirt
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The pink details on the shirt are clearly evident on the Juventus and Adidas logos and with the three stripes that cross on the shoulder, a detail that represents the historical roots of the club. The shirts were made with the most recent Adidas technologies, the design phase also involved the players themselves, so as to guarantee them the utmost functionality in the development of performance. The on Field version of the shirt is made with Heat.rdy technology, with which cutting -edge materials allow to maximize the air flow by offering players a sense of freshness; While the version proposed to the fans (with the Aeroready technology) uses absorbent and breathable materials to keep the body dry.
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