Fashion retailer Jades is planning a fresh start on Königsallee.
The new store on Königsallee follows the decision to close the previous location on Breitestrasse. There, the ongoing major construction sites have affected the accessibility and visibility of the store for more than two years – also with financial consequences for the owners: Inside Evelyn Hammerström and Reinhard Haase.
“The decision is anything but easy for us,” explains Evelyn Hammerström in a message on Tuesday. “The construction sites not only strongly influenced the shopping experience of our customers, but also have a massive impact on our operational business. Under these circumstances, the location is no longer valid economically.”
Further information on the new business of the fashion company founded in 2000 is not yet known, but will soon follow. Just so much: “Giving up is not an option for us,” said Hammerström.