The media and entertainment company EE72, which was founded in February by Edward Enninful, the former editor-in-chief of the British Vogue, together with his sister Akua Enninful, presented his first project. Under the name 72 Magazine, EE72 starts a new digital platform, supplemented by a quarterly print edition.
In an explanation, EE72 said that the online platform and the magazine would be the “cornerstone of the creative universe of the brand” and would be positioned at the interface of fashion, beauty, luxury and culture in order to provide “captivating storytelling paired with bold, beautiful images that are well received in global communities”.
The digital platform EE72 and 72 magazines will start in September with exclusive interviews and “profound explorations of the forces that shape our creative world” to drive the culture with “groundbreaking images and stories that go beyond traditional media boundaries”.
The EE72 platform is managed by Simone Oliver, previously Senior Vice President of Digital Content at Bet and Global Editor-in-Chief at Refinery29, which was appointed Head of Content. She will bring in her expertise in digital strategy and work with the experienced editor Sarah Harris, previously editor-at-AT-Large at British Vogue, which as an editorial director will work for both the magazine and the platform. The creative management of the magazine is taken over by the duo Lee Semtham and Stuart Spalding at Suburbia.
Edward Enninful, co-founder and Chief Creative Officer, and Akua Enninful, co-founder and Chief Executive Officer (CEO) from EE72, said: “When we founded our media and entertainment company, we knew that EE72 should be built primarily as a platform as the cornerstone- that is the best Teams bring together to define and deliver groundbreaking storytelling and content.
“This start with your own publication is a bright example of our vision, creative integrity and cooperation. We are pleased to present an editorial world that reflects the cultural changes that shape today’s landscape.”
This article was used with digital tools translated.
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