The PVH brand Calvin Klein has appointed David Savman as Global Brand President.
He will succeed Eva Serrano, which will stay in the company until the end of 2025 to support the transition as a consultant. Savman has been with PVH since 2022 and initially took on the role of the interim chief executive officer (CEO) for the group’s European business. In this function, Savman was praised for the repositioning of the region with regard to growth, says PVH. His most recent position within the US clothing group was that of the global director of operations and chief supply chain officer, which he has been holding since March 2025 and will continue to exercise until a successor is appointed.
In a press release, Stefan Larsson, Chief Executive Officer (CEO) from PVH, said that Savman is appointed because the group wants to take the next step on its growth course. Savman was entrusted with the task of “expanding product, marketing and marketplace strength to bring our brand vision to life”. “David is a man focused on people with a proven ability to strengthen brands, a manager with a robust operational engine and delivers the performance of the PVH+ plan, which will be decisive when we lead Calvin Klein to this next chapter,” added Larsson.
The PVH+ Plan, which started in 2022, focuses on establishing a strategic, profitable growth for Calvin Klein and Tommy Hilfiger by expanding the strengths in the areas of product, customer loyalty, digital marketplace, operating model and growth investments.
Although PVH had settled sales growth goals, the efforts have not yet proven to be fruitful. In the fourth quarter of 2024, Calvin Klein reported a two percent drop in sales, which is due to an international decline in sales of four percent. For 2025, PVH expects stagnating growth or a slight increase in group sales compared to 2024.
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