With the increasing digitization of our societies in recent years, the amount of data collected has increased considerably. This data is very valuable for companies. Yet many of them still do not know how to interpret them, nor how to use them to optimize their performance. However, there are solutions to optimize the use of data collected within organizations. It all depends on how they are handled. In this white paper published by Eckerson Group, a consulting firm that helps companies get more value from their data, you will discover how Data Storytelling will transform data analysis.
What is Data Storytelling?
This new reading grid, linked to Business Intelligence, makes it possible to link data to company actions through a clear, guided and contextualized experience. With Data Storytelling, the idea is no longer simply to produce analyzes and complex models, but above all to succeed in explaining them in a clear and limpid way, so that the other departments of the company can exploit them. According to the study carried out by Eckerson Group, this is how it will be possible to eliminate complexity in the use of data. By offering a simple reading, which highlights the results.
+24% for the connected watch market in 2021
Data Storytelling requires combining best practices in terms of visual design and clear narrative structure, to guide other departments in charge of exploiting the data. Thanks to artificial intelligence, data is more accessible and more digestible than ever, making it possible to connect analysis to data application.
A new method to inform business decisions?
As Eckerson Group details in this white paper, “to tell a story is to tap into a primitive element of our civilisation. Since the earliest times, we have told ourselves stories to make sense of our world. To explain rain, earthquakes, famine and disease”.
It is from this modus operandi that Data Storytelling was designed. In 2022, most companies are finding the same thing: talented analysts can produce high-quality reports and dashboards, but there is a gap with the teams responsible for exploiting the data.
In this ebook, you will discover how to make them more influential in the strategic decisions of your organization. The idea is simple: business stakeholders need to understand the key message your analysts want to convey. This new method makes it possible to clarify the major decisions of your organization, with intelligence. To know more, feel free to download the Eckerson Group white paper.