Two of the most famous Swedish brands, eton and tretorn have teamed up for a unisex capsule collection, which combines high-quality tailoring with elements inspired by tennis. The cooperation, which is based on a common legacy and the claim to quality, celebrates Scandinavian coolness in its most versatile and effortless form.
The Eton X tretorn capsule reinterprets Preppy classics-through a sporty lens. The collection comprises casual, striped shirts, luxurious, heavy cardigans and college vests, tailor-made jogging pants and shorts as well as newly placed nylite sneakers with playful mix-and-match laces. Produced from organic cotton, Italian twill, rope and high-quality suede, each part stands for the joint commitment of both brands on craftsmanship and function-well thought out and designed for movement.
“The style of this capsule is unmistakable for both brands and marks an important milestone for ETON-our first full clothing collection. Inspired by a vintage tennis aesthetics, it combines our characteristic designs, craftsmanship and our respective heritage. Versatile, modern and an outstanding mix of tailoring with a sporty twist.”
The collection lives from a college-inspired color palette with lush green, navy blau-the branded colors of both labels-as well as eggshell white and sandy beige. Etons tailoring is shown in details such as club collar, regimental stripes and flawless workmanship, while tretorns sporty DNA gives the designs a casual grip.
“Tretorn was one of the first sneaker brands at all-our nylite model became a tennis icon decades later. Together with Eton, we gave the nylite a contemporary shoot and combined classic tennis aesthetics with playful details that enable individual expression and an off-court scoured look.”
Retro nostalgia with claim
From vintage references to new silhouettes, the collection hits a cultural nerve: it balances retro charm and nostalgic hints with a high-quality, modern claim. Whether as a complete look or individually styled – the styles are made for effortless dressing: suitable for the city, ready for weekends, varied from the studio to the street.
Janelle Hallberg, Brand Communications Director at ETON, sums it up: “Eton and tretorn share a passion for off-court aesthetics. The combination with our DNA from craftsmanship and tradition has produced this dynamic collection-a fresh interpretation of classics that combines etons precise tailoring with tretorn performance.”
The campaign, photographed by James Harvey Kelly and styled with nonchalantic, captivates the spirit of the collection perfectly: Scandinavian sportiness with new attitude – where craftsmanship meets the next generation.
This article was used with digital tools translated.
Fashionunited uses artificial intelligence to accelerate the translation of articles and improve the end result. They help us make the international reporting of fashionunited a German -speaking readership quickly and comprehensively accessible. Articles that have been translated using AI-based tools are read and carefully edited by our editor: Correcting inside before they are published. If you have any questions or comments, please contact me by email to [email protected]