COmprare a bag It is always a serious thing. It is not about rhetoric, but a fact. In fact, that purchase must respond to different needs, which range from elegance to practicality, from cost to durability. In recent years, not surprisingly, it has made its way An unpublished army of signed economic bags Ready to challenge the primacy of the historic luxury maison.
It is, therefore, of reality smallemerging and often independent, however, capable of giving shape to Objects of desire transversal and global. They stand out like this It bags Versatiles become mass phenomenon in an almost “organic” way, thanks to word of mouth or social content. The success of these signed economic bags, however, is hidden in priceaccessible to most, added to one quality high level.
The incessant increase in luxury prices
The decision of many maison of raise prices Of their most famous and recognizable accessories, he had a clear consequence: he has removed many potential customers. BOF calculate that from 2021 to today the cost of a Chanel Medium Classic Flapfor example, grew up 58%overcoming the 10 thousand dollars. The classic Metis clutch bag Of Louis Vuittonon the other hand, boasts an increase of 48%, for a price of almost 3 thousand dollars. The same operation was carried out by most fashion houses, including Gucci And Celine. This type of strategy, aimed at further gripping the shirts, defining a well -restricted and selected slice of public, has definitively excluded the so -called Aspirational Shoppers. Consumers of the medium-high range, usually buying a luxury object as an investment or to celebrate an important anniversary, simply, can no longer allow it.
The timeless Chanel Flap bag has undergone a 58% increase (Photo by Edward Berthelot/Getty Images)
Economic bags by: the rise of new brands
Although the passage that leads to the great luxury maison is now armored, the desire to accessories uniqueoriginal, for which it is worth spending (but not too much). In recent years, not surprisingly, several brands have emerged capable of intercepting the needs of the customers who remained disappointed (or excluded) from luxury more traditional. This is the case of PolèneFrench brand founded in 2016 by three Mothay brothers, who last year exceeded 142 million euros in sales. To conquer the fashion of fashionistas were the countless silhouettes proposed by the brand, versatile and suitable for everyday life, combined with an average price that is around 420 euros.
The Numéro Dix model of Polène, one of the most recognizable and loved bags of the brand
The word of mouth among the consumers, added to a massive presence on social feeds, has brought to the Polène stores scattered around the world (the only physical places where accessories are available) thousands of potential customers. Finally, attracting the attention of L Catteroncompany of private equity linked to LVMH, which in 2024 purchased a share. Strengthened by a minimalist and sophisticated aesthetic, the English brand Demellier He progressively moved in the crowded world of IT bags. Loved by Royal and Star like Katie Holmes, the brand focuses on prices that reach a maximum of € 695, ranging between very desired Tote Bags and precious posts.
Targeted purchases
One of the most sought after IT bags of Dragon Diffusion (photo via Luisaviaroma)
Although for many the only way to be able to afford a luxury bag is to find it vintage And second-handinterest in economic bags signed by emerging realities grows. The accessories of the Svesede brand Liffnerfounded in 2012, for example, they established themselves as a fixed presence of the street style. The merit is of a contemporary, essential and refined imagination, expressed in Hobo Bagsbaskets and shopping bags whose price varies from 325 euros to 595 euros. The intertwined creations of Dragon DiffusionInstead, they have become a phenomenon among the younger consumers, looking for a cheaper but equally glamorous alternative to the IT bags of Bottega Veneta.
Beyond the cost, however, the desire to find is increasingly outlined It original Bagsunique in their kind, capable of distinguishing those who wear them. An answer not too veiled to a now approved and globalized fashion, in which many find themselves wearing the same garments.
An economic bag by signed can represent a good starting point for a wardrobe outside the box.
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