Despite a nationwide power failure and far-reaching failures in the communication networks in Spain, the multinational fashion and cosmetics company Puig published the sales figures for the first quarter of the 2025 financial year on Monday. The Spanish company completed the quarter again with a plus and confirmed the forecasts for the current financial year.
Based on the information from the management, Puig announced that the company generated total sales of 1.206 billion euros in the first quarter of 2025. This corresponds to growth of 7.87 percent compared to the EUR 1.118 billion in the same period of the previous year. Adjusted to consolidation circle effects and exchange rate effects, growth would reduce to 7.5 percent.
“We started in 2025 and continue to grow stronger than the ‘Premium’ cosmetics market,” emphasized Marc Puig, Chief Executive Officer (CEO) from Puig, in a statement by the company. When analyzing this development, he stated: “Our main segment ‘fragrances and fashion’ once again contributed to our result. This shows the strength of our ‘prestige’ and ‘niche’ brands as well as the attractiveness and resistance of our portfolio.” He added: “We are also happy about growth in all regions, with America showing an above -average performance.” Finally, the CEO said: “With a view to the future, we stick to our forecasts for 2025, despite a complex macroeconomic environment.”
Decline in the area of ’make-up’, ‘fragrances and fashion’ as well as America as the main driver
In the event of a more detailed analysis of the performance in the first quarter of 2025 according to business areas, the ‘fragrances and fashion’ area recorded an increase in sales to EUR 896.4 million (+10.36 percent), which corresponds to 74 percent of total sales. In contrast, the ‘make-up’ area recorded a negative growth with a decline in sales to EUR 165.3 million (-4.22 percent), which corresponds to 14 percent of total sales. The ‘skin care’ area grew to 144.2 million euros (+7.85 percent), which makes up the remaining 12 percent of Puig’s quarterly net turnover.
As far as the company’s performance is concerned, the multimillion group recorded general growth, whereby the EMEA region continues to be the main source of income to 643.8 million euros (+4.34 percent), which corresponds to 53 percent of total sales. This growth was exceeded by growth in the America region, where sales increase to 451 million euros (+11.52 percent), which corresponds to 37 percent of sales. Also in the Asia-Pacific region, which has the lowest share of the company’s turnover at 9 percent, the strongest growth was recorded with an increase in sales to 111.1 million euros (+14.53 percent), which is due to the good development in the markets of South Korea and Japan, in which Puig has opened.
Price increase in the USA
With a view to the rest of the year and taking into account the potential effects of the US tariffs on the profitability of the company, Puig confirmed its forecasts for the 2025 financial year. In 2024, in which it rose by 12.3 percent to 969 million euros.
In addition to these forecasts, the company confirmed its goal of applying for the approval of 212 million euros of dividends from the result of 2024 as well as the implementation of various initiatives to “mitigate the possible effects on profitability” at the next Annual General Meeting on May 28, which could result from the “effects of the US tariffs”, including a “moderate price increase” in the region, like Marc PU. March announced.
This article was used with digital tools translated.
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