The outdoor brand Jack Wolfskin has announced the reopening of its fully modernized store in Zweibrücken Fashion Outlet today. From now on on a sales area of 170 square meters, the store is now presenting itself in a new design and with a sharpened brand appearance, which focuses on combining functionality and lifestyle.
The new store concept underlines Jack Wolfskin’s strategic orientation to address both experienced outdoor enthusiasts and urban adventurers. The offer was specifically tailored to the upcoming spring and summer season and includes clothing and equipment for hiking, cycling and everyday use.
New store concept strengthens brand appearance and quality of experience
With the revised store, Jack Wolfskin deliberately sets new visual and conceptual accents in the Outlet Center. The brand appearance was consistently revised to strengthen recognizability and at the same time improve the shopping experience for customers.
The opening marks the start of the new season and explains Jack Wolfskins to further develop his inpatient presence. The company not only underlines its brand competence, but also its commitment to direct customer contact in the retail area.